Miele at Appliance City

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About Miele

Miele, established in 1899 has always been an independent family-owned company. Miele is equally committed to its owners, employees, customers, suppliers, the environment and society. Miele’s strategic vision is to become the most favoured brand of the industry in all relevant markets. Miele offers a wide range of products to its customers that set the standards high for durability, performance, ease of use, energy efficiency, service and design.

This corresponds with “Immer besser”, the guiding principle, which the founders Carl Miele and Reinhard Zinkhann printed on their first machines – and which still characterises Miele to this very day.

Miele focuses exclusively on their brand and its consistent positioning in the premium segment. Long term thinking and planning, continuity of values and goals, good relationships with customers and suppliers, as well as an employee-oriented corporate and leadership culture is everything Miele stand for.

Miele TwinDos...

Miele have created the perfect match of two liquid detergents (UltraPhase 1 and UltraPhase 2) which both compliment each other to wash your clothes more effectively and remove tough stains.

The enzymes in these detergents also help bring the colour back to your clothing making them feel spanking brand new. Miele has revolutionised laundry care in a way like no other brand. Their 2-phase detergent system washes both white and coloured items thoroughly like no other detergent system before.

This has been proven in comprehensive tests. UltraPhase 1 and UltraPhase 2 are dispensed from separate cartridges at the perfect time during the wash process – completely automatically.

Miele PerfectFresh

The right storage conditions are incredibly important to ensure you get the most out of your food for longer. The perfect storage condition will determine how fresh, tasty and healthy food will still be when you come to prepare it.

Miele have the perfect solution: PerfectFresh. PerfectFresh creates the perfect storage conditions for fresh produce to retain vitamins, nutrients and flavours for up to three times longer.

Keeping the consistency within your fridge means you can keep getting the most from your food for a longer period of time. Leaving your food tasting and looking as fresh as when you first brought it. PerfectFresh for the perfect meal.. every time.

Miele PowerWash 2.0

Miele bring to you the PowerWash 2.0 technology creating a revolution that benefits humans and the world. At a previously unachieved level, powerWash 2.0 combines cleaning performance with energy efficiency and speed.

Now doing the laundry is more effective and economical than ever before and at the same time. PowerWash 2.0 provides economic assurance and allows you to achieve more with Miele’s innovative technology.

Miele’s secret: The innovative Spin&Spray washing technology enables a very low water level to be used and thereby saves energy when heating up. And all this with good cleaning performance, excellent rinse results and moderate programme run times, even in the Cottons Eco programme. So you can rest assured you still get a quality wash with an added bonus of saving you money.

Miele Built-in

Miele has two stunning built-in ranges; ContourLine and PureLine. Both ranges are seamless, stunning and incredibly stylish.

We have both lines displayed in our fantastic showroom, however we only have the ContourLine displayed on our website.

PureLine comes in four beautiful colours; Clean Steel, Obsidian Black, Brilliant White and Havana Brown. If you want to know more information on the stunning PureLine range then call our team of experts, they will be happy to help you.

Miele Quality

With an over 100 years under their belt, Miele are a trustworthy brand you can rely on for your kitchen appliances. Miele are the only manufacturer in their industry to test products such as washing machines, tumble dryers, dishwashers and ovens to the equivalent of 20 years’ use. So you can have peace of mind that your Miele products are nothing but quality. ‘Once Miele, always a Miele’. Miele customers around the world remain incredibly loyal to Miele when it comes to the purchase of their products and will naturally recommend Miele to others.
Miele promise that looking to the future, they won’t entertain any compromises when it comes to the dependability and durability of their appliances.


Miele Design

Miele believes in timeless elegance and clean lines. You will not find a comparable range of built-in kitchen appliances, with consistency in design lines and colour options, to suit the most diverse of interior designs and kitchen furniture fronts any where else. To coordinate appliance designs across the range, great care and consideration is given at all times. Whatever the style of your kitchen; your perfect match will always be Miele.


Miele Convenience

When it comes to operating a Miele it is easy and fun, whether it’s a conventional rotary switch, discreet sensor controls or a high resolution touch screen display very much like on your smartphone. When you add a multitude of convenient and reliable automatic programmes and a great love of detail into the mix – success is guaranteed on board both kitchen and laundry appliances. Choose a Miele – make life easier for yourself.

Miele Technology

Miele offers the lowest possible energy consumption without compromising on excellent results. This applies to the hygienic and gentle care of your laundry, your flooring and your crockery as well as when conjuring up exquisite culinary delights. The key to this is a wealth of innovative features only available from Miele themselves.