We thought it was about time we did another giveaway here at Appliance City and so we’ve launched a brand new one over on our facebook Page!

If you’re fed up of the cold or your New Year health kick is out of the window, then we’ve got just the solution to warm you up and get your healthy eating back on track!

We’ve got 3 Morphy Richards Soup Makers up for grabs and all you have to do is simply tell us why you’d love to win one! Then on the 9th February 2015, we’ll pick a winner for the most deserving!

Good Luck!


Do you fancy yourself as a budding new chef? Are you a real foodie lover? Or do you just enjoy cooking simple, honest home cooked food? If your answer to any of these is ‘yes‘, Smeg is interested in hearing from you!
Why not send Smeg your favourite signature dish to be in with a chance of winning some great prizes!
Carluccio's-cook-book-e-shot

One lucky winner, whose signature dish will be published on the Smeg UK and International websites, will receive a genuine signed copy of Antonio Carluccio’s Cook Book ‘Simple Cooking plus a 6 piece set of Pyrex Wave Dishes worth over £60 (RRP) the perfect addition to any kitchen.
To enter, simply send the details of your signature dish recipe complete with a photograph of the finished dish to marketing@smeguk.com. Remember, it could be savoury or sweet, just something that always works a treat! To get those taste buds tantelised, and for a little inspiration, why not browse Smeg’s existing collection of recipes here.

The competition runs until 30th June 2013. Terms & conditions apply.  Six runners up will also receive a set of Pyrex dishes.

Happy Cooking!


As a customer of ApplianceCity.co.uk we would like to wish you all a Happy New Year, and to tell you all how you can win a fantastic LG 6Motion Direct Drive 9KG steam washer in your choice of colour, Black, Silver or White.

All you need to do is ‘Like’ us on Facebook and you will be entered into the prize draw to win an LG Washing Machine plus be kept up to date with our latest competitions, special offers and product updates unique to our Facebook fans!

The draw will take place on 29 Feb 2012 and as an extra incentive the 500th, 1,000th, 2,500th and 5,000th follower will receive 5% discount on their next order based on web advertised price .

So follow us now and you never know you may win a brand new LG Steam Washer!
 follow us on Twitter | follow us on Facebook

Terms & conditions:

Prize is drawn on 29th February 2012.

No purchase necessary to enter. A purchase will not increase your chances of winning.

To participate, you must have a Facebook account and ‘like’ the official Appliance City page on Facebook: http://www.facebook.com/pages/Appliance-City/228359887219944.

No prize, cash or other substitutions will be allowed. Prizes cannot be returned or exchanged. Model may differ from image shown.

All winners will be chosen at random. Winners will be notified immediately when they have won, by an online message through the Appliance City Facebook promotional site.

Entrants must be over 16.

Competition excludes employees and agents (or families of such employees or agents) of Appliance City or anyone else connected with the administration of the competition.

Appliance City reserves the right to amend any time periods, and notification dates at any time should circumstances make this necessary, or to cancel this promotion before the advertised close date.

Appliance City’s decision is final. No correspondence will be entered into. The prize only includes what is expressly stated to be part of the prize.

Appliance City will store your email address in connection with this competition solely for the purpose of competition administration, unless you have given permission for additional use.

This competition is in no way sponsored, endorsed or administered by, or associated with, Facebook. By registering your email address for this competition, you acknowledge and accept that Facebook shall not be liable to you in any way for any matter in relation to this competition.

These terms and conditions, the conduct of this promotion and the interpretation and enforcement of these terms and conditions shall be governed and construed in accordance with English law.

If any provision(s) of these terms and conditions are held to be invalid or unenforceable, all remaining provisions hereof will remain in full force and effect.


Congratulations to Mrs Caroline Bell!

In conjunction with Aston Manor and Smeg, Appliance City were offering one lucky Smeg purchaser the chance to win a whole FAB28‘s worth of Press 81 cider (10 cases, or 150 bottles, whichever sounds best!) just in time for the Christmas & New Year period! Mrs Caroline Bell is now not only happy with her FAB30 purchase but also the extra 5 cases of Premium Press 81 Apple Cider and 5 cases of Premium Press 81 Pear Cider!

Congratulations Caroline, we hope you have a wonderful Christmas and a Happy New Year!


Wallace & Gromit ‘Smug’ With Smeg Fridge

The hit film The Curse of the Were Rabbit follows the eccentric inventor Wallace and his intelligent but silent dog, Gromit, as they come to the rescue of a village plagued by thousands of rabbits in the crucial lead up to their esteemed annual vegetable competition! During an operation to brainwash the rabbits to stop eating the prize vegetables, Wallace presses the wrong button on his wacky ‘manipulation-o-matic’ machine, and swaps personalities with one of the crazed rabbits! Disaster looms!

Over run by hundreds of rabbits loose in the house, and with a terrifying Were-rabbit on the rampage, Gromit struggles to cope – he escapes to the kitchen, for a moment of light relief (perhaps for tea and biscuits?) – and this is when a Smeg 50’s Retro Style fridge, star of many Hollywood productions, takes centre stage! Gromit turns to the rather special SMUG fridge – and OPENS IT to discovers hundreds of rabbits packed inside! Find out how they got there, and what Gromit does next by watching the film! Can Gromit save the day?!

Creator of the film Nick Park said “ the Smug fridge idea came from the fact that we’d all be pretty pleased if we had a Smeg fridge of our own and that perhaps Wallace might be a bit ‘smug’ about owning a Smeg fridge. It was all a bit silly, but it went down really well with our audiences and people still reference it today, so hopefully it’s one of those little details that people appreciated.”

We have a huge range of Smeg fridges in stock so you too can be ‘smug’ with your own Smeg fridge!

Smeg Video Awarded Prize For Best Creative Idea

The prize ceremony for young directors MOVI&CO was held on 1st December at the Triennale in Milan. The winners included the viral video created for Smeg by Nicola Martini, which interprets the famous FAB fridge from an ironic and fun standpoint.
An original creative idea brought to life with a lively rhythm and playful feel. A free and uninhibited look which takes on the difficult task of approaching a style icon in order to interpret its soul in a new way. The film created for Smeg by the young video maker Nicola Martini makes the FAB fridge the star of a fun story, which transforms domestic life into a game.
The viral video came about as a result of Smeg’s participation in the VIII edition of MOVI&CO, an annual competition aimed at directors aged between 18 and 35 years of age for the conception and creation of advertisements, viral videos and company films.
The closing event took place at the Triennale in Milan with awards given to the most deserving projects. The jury headed by the Rector of the University IULM of Milan Giovanni Puglisi, which also included Renzo Arbore and the director Daniele Lucchetti, awarded the Smeg video the prize for Best Creative Idea.
Smeg wanted to be involved in MOVI&CO because they share the spirit of the initiative, which encourages the world of business to interact with that of young people, giving them the opportunities to make full use of their creativity for the development of new and different narrative ideas.
It is this freshness that gives extra value to the viral video, it is an unconventional form of communication which offers a new and original interpretation of the product. The 29-year old director Nicola Martini, welcomed the challenge to bring an icon of design like the 50’s retro Style Smeg fridge to the video, and to present an original take on its explosive personality not only in terms of its appearance but also from a functional point of view.
The idea originates from a domestic scene, where husband and wife come back home after doing the shopping. They start to put the food away in the fridge as if they were playing an absorbing game of Tetris, with increasing pace and competitive glances emphasised by the progression of the soundtrack inspired by the tune which accompanies the famous video game. In the last frames a virtual Tetris is formed with all the Smeg products from the 50’s Retro Style line in a cheerful puzzle full of colour.

The task faced by the director and his troupe required great care and insight so as not to distort or trivialise the product. The end result met all of Smeg’s expectations: the viral video, which will be published on YouTube and on the website www.smeg50style.com, is undoubtedly a good base for continuing to mutually exchange ideas on how to interpret this product’s huge personality.

View latest range of Smeg 50’s Style Fridges and Freezers now!

Mysterious Tweets From Inside A Fridge

Let’s do this in an orderly fashion. First of all, you should know that this is a true story. Now then, some time ago, an alert popped up at the Metropolitan Police ‘s HQ, a system monitoring unusual goings on across the web.

Their attention was caught after spotting  some messages on Twitter from people claiming to be inside a fridge. Further investigations led the riot squad, kitted out in full uniform, to the East End of London, a place by the name of  Artillery Lane. The building, raided by the policemen, was furnished in a vintage style dating back to a bygone era, the trendy 1950’s. The place was called the Breakfast Club. Nobody knows if it was the eclectic and unmatched style, colour, or even the messages  and tweets  which led them to this  secret detention place, but the policemen were instantly directed towards a solitary Smeg fridge in the building. They opened it ,and, with amazement,  discovered that the fridge door was in fact the secret passageway to a cell jam-packed with  prisoners. They were special prisoners though: captured to lead a life of fun and relaxed small talk, held  on the grounds of  their passion for places with unique style, hostages of design.

To the policemen, the relaxed atmosphere and the quality of the food and endless menu of drinks the place offered gave them no alternative other than to also declare themselves prisoners for a couple of hours in the bar inside the fridge, run by the Mayor of the mysterious Scaredy Cat Town.

Anyone wanting to become a hostage of design should visit http://www.thebreakfastclubcafes.com/ for more info.

Prepare For The Festive Season In Style

Warm up your house this winter by winning a Smeg 50’s retro style flueless fire. Smeg (UK) is offering one lucky entrant the chance to warm up their house this winter by winning a fabulous Smeg 50’s Style Flueless Fire in the colour of their choice!

Smeg fires can enhance any living space. Simple to install and available in a selection of stylish, colourful interchangable frames, Smeg L30FAB fires make use of a unique catalytic converter which requires no flue. All models are 100% efficient and convert all gas to heat! Smeg, the ultimate fire combining both function and beauty!

In addition to the main prize, Smeg (UK) is offering x 10 runners up a hotel break for 2 (worth up to £100), choosing from a wide selection of hotels from across the UK.

For your chance to win, simply visit www.smeg50style.com


In the run up to Christmas, the UK’s No.1 independent cider maker, Aston Manor Brewery, has launched the new Press 81 bottled cider, positioned as the ‘Peroni of the pour over the ice cider world’. Press 81 is the first cider in the UK to be served in a cold activated aluminum bottle which uses unique cold activation technology Press 81 combines craft and provenance with cutting edge design, to create a premium, stylish brand; which brings true innovation to the cider market.

As the UK’s first cider to be served in a sleek aluminium bottle, Press 81 has three thermo-chromic rings on the front which turn ‘steel blue’ when the cider has reached the optimum temperature- delivering superior refreshment for consumers.

Within the ad is featured the ‘ultra-cool’ Smeg Fab28 fridge in sleek aluminium, supporting the imagery of the thermo-chromic bottle. The freestanding refrigerator from Smeg offers an impressive 256 litres of gross capacity. It has an A+ energy rating which means it will cost you very little in electricity usage.

In conjunction with Aston Manor and Smeg, Appliance City are offering one lucky Smeg purchaser the chance to win a whole FAB28‘s worth of Press 81 cider (10 cases, or 150 bottles, whichever sounds best!) just in time for the Christmas & New Year period! All you need to do to enter is purchase a qualifying Smeg Retro Fridge or Fridge Freezer between 15th November and 19th December and you will automatically be entered into the draw to win 5 cases of Premium Press 81 Apple Cider and 5 cases of Premium Press 81 Pear Cider. Please see below for qualifying models*.

View latest Smeg Retro models online now, or visit our YouTube channel to view Press 81 TV ad

*Any colour variant of following models; FAB28, FAB30, FAB32


We carried out the draw this week for the Liebherr cashback promotion which we ran throughout December and January. The lucky winner was Mr Edwards from Exeter who won back the cost of his GN4113 70cm frost free freezer for which he had paid £815.00

We called Mr Edwards to tell him the good news and refunded the full amount onto his credit card – Another happy customer!

Follow us on Twitter and every time we run a promotion we will post the details to keep you up to date. We regularly have different promotions running with various brands so keep your eyes peeled!